Support preservation, equality, charity, and kindness: My 10% plan

“Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.” – Martin Luther King, Jr.

I shared this last night because I’m really struggling with what to DO now.

First, I want to remember that not all the supporters of Trump are pussy-grabbing bomb-lovers who want to banish all other races from the United States. Among them are caring, wonderful, loving people who are as frustrated with things as we are.

I have met many of them, and I even have them in my family, and most of them feel that Trump is just “not good with words.” They don’t take what he says literally, they just feel like he is clumsy and over-states things.

To me, this alone makes him unfit to be President, but that is not the shared opinion of this nation.

Second, I want to remember that this is NOT the “silent majority,” as long as there are people who would vote for compassion and equality who remain unmotivated to vote for a two-party system.

I’m not a political person (I mean, I research the issues and I vote, but I find the government so bafflingly complicated that I would not be the person to organize such a movement), but I think THIS is the time to work on ways we can come up with alternatives to this “the lesser of two evils” political system.

When I was in Germany, I learned they have a six-party system because everyone gets three votes. People can pour their votes into one person, or people can distribute their votes among their favorite candidates. Would that work for the US? I do not know. If you are a political strategist, for the love of God, please propose something, and QUICK, when everyone still cares, and before Trump is in the office. I think we all want something we can get behind.

Once again, by the way, the Democratic candidate won the popular vote, but the electoral college went to Trump. SOMEONE with a bigger political interest has got to work on that.

Third, and personally most importantly, the reason I posted that quote last night is because I feel that we must become MIGHTY. We must grow prosperous and dedicate our voice, energy, and wealth to causes and people who further LOVE and COMPASSION.

I spent my whole life being a fraction of what I am capable of, sending my life’s calling to voicemail. But recently, I woke up.

If that resonated with you, STOP SLEEPING. Grab your calling, make your plan, and get on it. I need you. WE need you. Don’t decide to watch TV if you should be writing. Don’t do what I did, and anesthetize yourself so you didn’t have to listen to the nagging call in your heart. GET ON IT.

Make a ton of money, donate to causes that resonate with you, and get over whatever is standing in the way of you doing that.

Example: National Parks. If we ALL gave money to the national parks, do you really think they would need as much federal money? Yes, our taxes (ideally) support it, but hey, the world is abundant and so we just have to make 10% more and give that 10% to the National Parks.

I actually mathed a tiny bit, and Clinton got 59,233,484 votes. If everyone made an average of $40k/year (the national average is $51,939, but let’s lowball) and donated 10% of their income to a cause that was important to them, $236,860,332,000 would be in play toward causes of preservation, equality, charity, and kindness.

Do you know what kind of a difference that money would make? Do you know what kind of a difference your intention and energy would make?

If you are financially limited and can not afford my courses, but would like to make 10% more so you can give it to preservation, equality, charity, and kindness, send me a private message and we will work something out.

Lots of people supported me and said they loved my product, but where’s the $$?

“I don’t get it! All my friends said they thought my idea was great, but I launched and I’ve had basically no sales. WTF?” – Countless discouraged entrepreneurs

Any new venture is terrifying, and those of us who have the blessings of supportive friends and family often make the mistake of believing friends and family will become paying customers.

Sometimes friends and family do become customers, and that’s great (because birds of a feather flock together, and people want to be supportive, God bless ’em), but it puts incredible strain on friendships if you expect (and maybe even kind of demand) that your friends support your venture.

I have seen it, and it isn’t pretty.

That’s why things like marketing, press, and search engine optimization are so critically important to start right away

If you hope to have a business, you absolutely can’t lean on your friends and family to be your customers. You can make it available to them, but availability and pressure are very different energy.

The key is to cultivate a relationship with customers

If you’ve done your market research and you know the customers are out there, you have to set your business up in a way that will reach your (future) customers. You have to find people who love your product not just because they love you, but because they truly just love your product.

In fact, Facebook even penalizes businesses whose posts don’t get a lot of click-throughs and comments, so if you just beg your friends for a ton of page “likes” without any strategy, that can actually hinder your marketing efforts.

The world is mindblowingly vast, and millions upon millions of people are searching for products, services, and experiences that resonate with them. Is yours one of them? You have to get in front of those people so they can find you!

“The best time to plant a tree was 20 years ago. The second best time is today.” – Chinese Proverb

All these things take time, money, or both. But you have to start somewhere, and sometime.

If you’re a new business just getting started, you may not have yet traversed the muddy bog of getting strangers to buy your products. It isn’t as difficult as you might think. Stay tuned for my small business marketing tips.

The Skeptic’s Reason to Write Down Your Goals

You’re too jaded for this woo-woo “The Universe Conspires” stuff, and you’re too smart for this logical pain-in-the-butt writing down stuff.

Who needs it, right?

You’ve got a good idea of your goals, and if anyone asks you, you’ll have a great answer of exactly what you’re looking for — it’s specific enough. So why bother with all this paper and ink bullshit?

I’ve read tons of interviews and biographies about successful people. I’ve read books on productivity. I’ve sat through webinars and expensive course videos. They all say to write down your goals.

Seriously, look it up. I’ll wait. (actually, no, I have other things to do)

So if all these successful people say you should write down your goals, and writing down your goals takes approximately a few hours every year, and reviewing them takes a couple minutes every day, why not just do it and take your chances if it doesn’t work?

Worst case scenario, you’ve wasted a couple hours of your life.

I did the math, and the very generous 20 hours you could spend working on goals makes up 0.00285% of your life. I’m all for efficiency, and that seems like a fine amount of time to gamble.

Best case scenario, you actually fulfill your greatest vision for your life.

I mean, WHOA.

It just so happens I’m teaching a totally free class on writing goals. I’m so passionate about writing goals that I’ll hold your hand (or kick your butt) through the process.

What have you got to lose?

Our Sacred Responsibility

I had a dream last night that changed everything.

It was, in a broader sense, about our sacred responsibility to those we love, as they (and we) go through life changes. Including death.

Five years ago, my first and beloved dog Diva passed on. Through her aging and death, I realized that she was enjoying life and living in the present. She passed, and it was me who felt sad. She felt no sadness, just the natural progression of her life.

And it is that way with everyone around us.

Our lives are a kaleidoscope of people and animals and situations around us, always turning, and never looking exactly the same. Your toddler is a young man tomorrow. Your knees aren’t as good as they were, so the time for backpacking through Yosemite has passed. Life in the current moment is sweet, but it is only a window of time before different situations exist, and different opportunities are in front of us.

Our sacred responsibility, as custodians of our lives and the brief time we have, is to spend our time in the present, enjoying the people and opportunities in front of us today, not worrying about the missed opportunities of the past, or the diminishing opportunities of the future.

Prioritize those experiences whose window is open now.

The Logical and Practical Reason to Write Down Your Goals

I wrote about the Woo Woo Spiritual Reason to Write Down Your Goals a couple days ago. But if you’re not into the woo-woo spirituality thing, you may want to know the Spock-like logical reason to write down your goals.

“What you get by achieving your goals is not as important as what you become by achieving your goals.” – Zig Ziglar

Writing down your goals helps you take a serious look at who you have to become and what connections you must make in order to achieve them. When we write down goals, we start to create a mental list of the skills we need and the attitudes we have to adopt.

For example, one of my chief aims is to get Outlaw Soaps to $1.6M in annual revenue by 2021. When I wrote down that goal, and worked back what I had to do in order to get there, I realized I needed a good advisor or mentor, and maybe an investor… but before I could get an advisor or an investor, I needed a better idea of our current financial situation. So I reached out to an accountant I met at the Quickbooks Connect conference last week.

Why was I at the Quickbooks Connect conference? Because earlier this year, I decided that in order to move our business to the next level, I needed to make some new connections. Shortly after I made that decision, a discount code for the conference showed up in my inbox.

Blah blah blah the Universe blah blah woo woo spiritual stuff aside, it’s likely that dozens of promotional messages for conferences (and probably even for that particular conference) had landed in my inbox before that message, but I hadn’t paid any attention to them because they weren’t relevant to me. But as soon as I realized I needed to make different connections — BAM — here was the Quickbooks Connect conference (with a discount code!).

In addition to meeting a great accountant (happily coincidentally in my local area), I also met one of the authors I most admire, and picked up a lot of knowledge about selling on Amazon. I made some great advances in my quest to be the type of person who is a CEO of a $1.6M company, that’s for sure!

Written goals, revisited regularly, keep you focused on what you want in your life and give you a much better chance of getting them

Hey, nothing is certain, but wouldn’t you rather have the absolute best chance of getting what you want, rather than living your life as a cork on the water?

If you want some videos and worksheets on goal setting, sign up for my goal workshop.

The Woo-Woo Spiritual Reason to Write Down Your Goals

“And, when you want something, all the universe conspires in helping you to achieve it.” – Paulo Coelho

I think there’s a reason I am becoming more woo-woo spiritual as I get older: I have been too many places and seen too many things to deny there’s some weird shit going on here.

I don’t care if you believe in God or the Universe or a flying spaghetti monster or source energy or whatever, I think everyone comes to a point in their lives when they go “Oh holy shit. I get what I ask/act for.

If you’re not there, you’re either too inexperienced in the ways of the Universe, or you’re not asking for big enough stuff.

But if you’re reading this, I’m just gonna assume you’re on board with the whole woo-woo “Universe conspires to help you” stuff.

So, Why are SPECIFIC Goals Important?

It’s easy: when you don’t have clear, specific goals, the Universe keeps throwing stuff at you to try on. Some of it is stuff you like, some of it is stuff you don’t like.

The Universe is handing you all these “opportunities” (sometimes in the form of majorly earthly-shitty things, I’ll grant you that), not knowing which you’ll take and react bonkers awesome to and which you’ll stagger under the weight of their burden. To the Universe, it’s all just doors to other realities that you may or may not want.

You might think “But the Universe has to know I don’t want to get fired, right? I mean, exactly how dumb is this Universe anyways? And what am I going to do without this job?” (or any of the number of other shitty things that might happen) To the Universe, this is an opportunity. Maybe it’s an opportunity to find a different job, or start a business, or realize you’re totally in the wrong career! Mayyyybe it’s not the opportunity you wanted, but this is the Universe’s version of an opportunity.

“Idle hands are the Devil’s playground” on the Universe’s scale is a pretty dang humongous thing.

But the minute you tell The Universe what you want, it gets to work on that immediately. If you keep thinking about it as happening, and getting ready for it, pretty soon the thing you want will come along.

That’s why if you have vague goals, you get vague results — eh, it’s pretty close to what you wanted, but it’s not hitting a home run.

But Why are WRITTEN Goals Important?

Our brains have a funny way of attaching to disbelief.

I don’t know why… maybe we’re all just too smart for our own good, or we’ve been so bombarded with jaded messaging that we’ve become jaded.

But writing down your specific goals is a way of keeping yourself honest about the miracles unfolding in front of you. You need to know when you’ve crossed the finish line.

I have seen some seriously crazy creepy stuff come to pass as a result of written, specific goals. Stuff that I find years later in my journal. A goal list that I tucked in a book and forgot, and I read and realized I’ve checked off most of the things… almost by accident, just because the opportunities were there.

But how?

I’m so glad you asked! I’ve been diligently writing down my goals for years. My dad actually sat my brother and me down and taught us how to do it, starting with 5 years out, and working back to 3 months out.

Over the years, I have modified my methods to include inspiration from Brian Tracy, Napoleon Hill, Jack Canfield, Jen Sincero, and more.

I’m so passionate about writing down goals that I’m offering a workshop at the end of this year (evergreen after that). If you’re interested in seeing how the Universe can conspire for you, enroll (it’s free) and we’ll get to work on December 26!

I believe in you

I’ve seen enough people make radical changes in their lives (and have made enough in mine) to have 100% proof that you can change seemingly gigantic things in your life.

Want to make more money? I believe in you.

Want to lose weight? I believe in you.

Want to quit drinking? I believe in you.

Want to quit your job and move to a farm in the mountains? I believe you can do that too.

I believe that your ability to do things is only limited by your desire to do them.

You CAN.

Everyone has tried to do things and failed. Anyone with big enough dreams has fallen short of them again and again. That doesn’t mean you can’t do it, it just means that you didn’t want it enough.

So remove “can’t” from your vocabulary.

Instead of saying “I can’t,” say “I guess I didn’t want it enough.”

Because someday, you may want it enough. But as long as you keep telling yourself you can’t, you won’t try.

An example

I’ll give you an example from my own life.

When Russ and I got married, we went a little crazy with the nachos and margaritas… to the tune of 40 lbs. Yep, I gained 40 lbs in about four months, and it was alarming.

I’d try to lose the weight — dabbling in Atkins (anyone who dabbles in Atkins knows it only gets you fatter), joining Weight Watchers, tracking calories — but I just loved nachos and margaritas too much. Any time I had the opportunity to have nachos and margaritas (and wine, and bread, and pasta, and pizza…), I’d somehow find the justification to do it.

I never said I couldn’t lose the weight, I just acknowledged that I didn’t want it enough.

But one day, I decided I did want it enough. And so I started writing three reasons I wanted to lose weight every morning. I didn’t diet, I just wrote down three reasons every day.

I wish I could tell you that I magically lost the weight without any effort. I didn’t.

In fact, writing down those reasons had zero effect on my weight at all. But it reminded me of why I might eventually want to lose weight.

So when my friend came along and had great results with the Whole30, my brain was open and willing to listen to options! I gave it a try, found it worked, and have lost 25 lbs so far. Effortlessly!

Side note: it wasn’t effortless at first, but I was so low energy and unmotivated to do anything that I was willing to put the effort into a new way of eating.

That’s the thing about goals

I’m passionate about setting goals. Even crazy goals — especially crazy goals!

Goals show you what you want to do if you’re not burdened under a wall of “can’t.”

Now, through December 1, I’m offering my goal workshop for free. It’s so important to me that you start setting goals and working toward them.

I know you can do anything you put your mind to, given enough time and a good enough perspective. Even if you have fallen short in the past, I still believe in you.

Let’s make 2017 the beginning of your best life.